Joellyn Rock
Assistant Professor
UMD Dept of Art + Design

office: Voss Kovach 131A
phone: 726-7527
email: jrock2@d.umn.edu

Spring 2007 Syllabus
ART  1013 :: 2D DIGITAL DESIGN

ART 1013 introduces students to 2-dimensional studio and graphic design concepts using the computer as a creative tool. Students develop skills in visual literacy, creative problem-solving, and digital imaging. Basic principles of design are explored through a series of weekly assignments. Students are introduced to the use of text/typography in image making. Aesthetic and conceptual vocabulary are developed through class critiques, guest lectures, assigned reading and writing. Students learn the basics of two graphics software programs: Adobe Illustrator and Adobe Photoshop. By the end of the semester students should be able to create electronic imagery with an understanding of the conceptual and technical demands necessary for quality image output.

Texts:

Photoshop CS2 for Windows & Macintosh (Visual QuickStart Guide)
by Elaine Weinmann and Peter Lourekas
Peachpit Press
ISBN: 0321336550)

Digital Illustration: A Masterclass in Creative Image-making (Paperback)
by Lawrence Zeegen
RotoVision (August 1, 2005)
ISBN: 2880467977

Supplies:
•Itoyo Profolio (8.5 x 11 inches)
•Blank CDs for backup + digital portfolio
•Sketchbook + black pens
•Ucard with $ for printing in labs
•Large foamcore for mounting
•Accordian Book Kit

Evaluation:
70% on homework projects + portfolio
30% on attendance and engaged participation in all in class discussions + activities, crits and visiting designer lectures

Spring 2007 Art + Design Lecture Series
Please plan to attend as many of the Art + Design Guest Lectures in the Tweed Musem as you can! These lectures are a great opportunity to connect with important artists and real world experiences.

Graphic Design Alumni Panel:
Jenna Akre / Jeff Ruprecht / Tony Lintner
Tuesday, February 20, 6pm

Beverly McIver / painter
Tuesday, March 6, 6pm

Jennifer Webb / Art Historian
Tuesday, March 20, 6pm

A+D Annual Student Exhibition Jurors' Lectures
David Hodges: 10 am, Tweed
Marsha Hystead: 2 pm, Tweed
Thursday, March 29 2007 /

Marcia G. Anderson / Anthropology/ Museum Studies
Tuesday, April 3, 6pm

Joanna O. Bigfeather / curator and writer
Thursday, April 19, 6pm

****If you have any special needs which will hinder your ability to meet the basic requirements of the class, please inform the instructor the first week of class. All University policies apply to this class with regards to respect and fairness to all no matter, race, creed, religion, sexual preference, gender, beliefs, and physical disability.

It is University policy to provide, on a flexible and individualized basis, accommodations to students with disabilities that may affect their ability to participate in course activities or to meet course requirements.

Students with disabilities are also encouraged to contact Disability Services & Resources to discuss their individual needs for accommodations.