VISUAL LITERACY RESOURCES
DESIGN PRINCIPLES + ELEMENTS

Visual Literacy Portal
http://www.ivla.org/portal/intro.htm

Symmetry + Pattern website
http://mathforum.org/geometry/rugs/symmetry/

Gestalt Principles
http://www.aber.ac.uk/media/Modules/MC10220/visper06.html


Gestalt Design and Composition by James T. Saw
http://daphne.palomar.edu/design/gestalt.html

Society for Gestalt Theory and its Applications
http://gestalttheory.net/


Artist's Toolkit Encyclopedia (MPLS Institute of Arts)
http://www.artsconnected.org/toolkit/encyclopedia.html

Art, Design and Visual Thinking by Charlotte Jirousek
The Principles:
http://char.txa.cornell.edu/language/principl/principl.htm

The Elements:
http://char.txa.cornell.edu/language/element/element.htm

Images in Practice
http://www.envf.port.ac.uk/illustration/images/

Image [&] Narrative
http://www.imageandnarrative.be/


DESIGN COLLECTIONS + ARCHIVES

MIA page on Modernist Design
http://www.artsmia.org/modernism/

Design Museum (London)
http://www.designmuseum.org/

Bauhaus
http://people.ucsc.edu/~gflores/bauhaus/b1.html

Walker Art Center
http://www.walkerart.org

Cranbrook Academy of Art Library
http://www.cranbrookart.edu/library/

Denver Art Museum Herbert Bayer Collection and Archive
http://www.denverartmuseum.org/

Digital Wisdom Logos and Trademarks Archives
http://trademarks-logos.com/index.htm

Herb Lubalin Study Center of Design and Typography
http://www.cooper.edu/art/lubalin/Welcome.html

University of Iowa International Dada Archive
http://www.lib.uiowa.edu/dada/

Yale University Arts of the Book Collection
http://www.library.yale.edu/aob/

Industrial Design/ Design History
http://www.designboom.com/history.html
http://www.designboom.com/eng/index.xtml

What is a Print?
http://www.moma.org/whatisaprint/flash.html


Color Theory Links:

Know these terms:
Primary Colors, Secondary Colors, Complementary Colors, Split Complements, Double Complements, Tertiary Colors, Analogous Colors, Warm + Cool Colors, Saturated Colors, Low + High Contrast Colors.
AND Prism, Color Wheel, Subtractive Color,Tint,Shade,Tone, Value...

Color Worqx
http://www.worqx.com/color/index.htm
This amazing web resource for color theory was created by a University of Minnesota graduate, Janet Lynn Ford.

Color Matters Website
http://www.colormatters.com/designart.html
http://www.colormatters.com/colortheory.html
http://www.colormatters.com/computers.html

Pantone Color
http://www.pantone.com/

Munsel Color Science Laboratory
http://www.cis.rit.edu/mcsl/

Color Theory – ArtIS 208 (Iowa State University, Ames, IA)
http://www.public.iastate.edu/~design/ART/ARTVS208/colorwheel.html



Gestalt Theory + Visual Art

figure/ground The fundamental principle of perception which allows us to read imagery. This is made possible by contrast.

similarity The degree of sameness to each other. Sensations are grouped and ordered in the mind based upon their likeness toward one another.

proximity Degree of distance between sensations. Sensations are favored according to nearness of parts. Closer parts form groups by visually uniting.

continuance Grouping that results in a continuation of direction. Sensations are grouped into directional forms when the receiver reads motion implied by position.

closure Grouping into recognizable forms or shapes. Sensations are grouped into a complete visual form through the principles of similarity, proximity, and continuance.